SkinWhite Launches The #BetterMe Campaign & Captivate Council—Batch 2!
Everyone wants to be a better version of themselves. That’s why SkinWhite, the leading and pioneer skin whitening brand in the Philippines, aims to give young Filipinas the tools they need to improve who they are—both inside and out—through the #BetterMe campaign.
“SkinWhite’s #BetterMe campaign inspires me a lot,” shares actress and SkinWhite ambassador, Kim Chiu. “It makes us girls look at the brighter side of life. I can now say I’m a #BetterMe [because of it.]”
The Captivate Council
After its initial launch in 2013, the #BetterMe movement has become even bigger and better! To help inspire even more teens, SkinWhite held a casting call to scout for the loveliest and most inspiring girls for the second batch of the Captivate Council. Approximately 500 aspiring teens from some of the most prestigious college campuses in the country auditioned, but only 25 girls were handpicked. The basis for making this prestigious cut? Their accomplishments at school and ability to inspire others with their go-getting, stay confident attitude.
Throughout the four-month campaign, the members of the Captivate Council can look forward to magazine features, multi-media exposure, and lots of fun events like the #BetterMe Ball. “We also included outreach activities and fitness parties because when it comes to becoming a #BetterMe, you need a more holistic approach. We want the members of the SkinWhite’s Captivate Council to lead by example,” shares Liz Caceres, assistant brand manager for SkinWhite. “It’s not just about looking good on the outside, but feeling good and doing good, too
Outer Confidence Through Creating A #BetterLook
For November, it was all about teaching the Captivate Council to celebrate their own unique beauty. Each member was treated to a fashion and beauty makeover where they were taught how to enhance their own individual assets and body type. To look even more gorgeous during their makeover shoot, the girls prepped their skin from head to toe by trying out samples of the SkinWhite Power Whitening Face Cream Powder (to score a powdery fresh, white glow on their complexion) and SkinWhite Advanced Power Whitening Lotion (for instantly whiter, brighter skin upon application). “Being part of the Captivate Council helps me love myself more, says Chrissa Taleon, 20, a student at the University of Santo Tomas. “I also noticed that my self-confidence has grown the more I use the SkinWhite products. [Both these factors] motivate me to share and inspire other people—especially young girls.”
To know more about SkinWhite's #BetterMe campaign, watch this video here:
Spreading The #BetterMe Message
These days, it’s easy for teens to become lost in social media drama or engulfed in their #fomo—fear of missing out. Through the #BetterMe campaign and the Captivate Council, we want to remind them of what really matters and allow them to develop their own inner confidence, so they can be kinder to themselves and others. “What’s amazing is that these girls also have a wide network within their respective circles. So even if their classmates and friends aren’t part of the council, they can still share what they’ve learned through the monthly activities we’ve arranged for them,” says Caceres. “It’s a great way to spread the #BetterMe image and help more teens become empowered.”
How to Score Insta-White, Beautiful Skin
Skinwhite Power Whitening Face Cream Powder
It uses a unique technology that magically transform this moisturizing cream into a light, matte powder once it touches your skin. This product uses Synchronized Whitening action through multiple actives to ensure you achieve beautiful blush white skin. You’ll love the Vitanourish formula that effectively softens and hydrates your skin!
Available in White, Light Beige, Rose White, and Natural Beige shades.
SRP Php19 for 7g and SRP Php69 for 20g.
My Review
Light beige has a yellow undertone so it is perfect for minimizing redness. This mattifies and brightens the skin in one step. It can be used alone or as a makeup base. This is perfect for people on the go and for those who prefer a natural no-makeup look. This has very light coverage so you need to use concealer for blemishes etc.
SkinWhite Advanced PowerWhitening Lotion,
Want noticeably whiter skin instantly upon application? This lotion uses an exclusive Advanced Tripower Technology to whiten instantly and continuously to help reveal your whitest white. It also contains a Vitanourish formula that’s spiked with vitamins B3, B5 and E to give your skin intense moisturization and protects you from UV rays and further skin darkening with SPF20.
P71 for 50ml, P123.25 for 75ml, P235 for 200ml.
My skin after using SkinWhite PowerWhitening lotion, notice how it gave my arm a brightening effect.
My review
This product did give my skin a lighter/brighter appearance without leaving a white cast. The effect is not as dramatic as Silky Veil but it looks more natural for those with dark skin since Silky Veil leaves a grayish/white cast for those with darker skintones.
SkinWhite Advanced Whitening Soap
Fight skin aging and achieve noticeably whiter skin. Visible results in as early as 7 days! Our skin has naturally occurring dark pigments known as melanin. The more melanin you have, the darker your skin. With Vitanourish Formula that contains vitamin B5, B3 & E for intensive moisturization. This product uses Synchronized Whitening action through multiple actives to ensure you achieve your beautiful blush white skin.
My review
I have very sensitive skin so I never use whitening soaps because they tend to irritate and dry my skin too much (yes I'm talking to you Tokyo Love Soap!) I decided to use it on my body and so far I've had no reactions or itchy dry skin from using it. Yay! It has a really mild scent and it's good for everyday use. I can't really say much about it's whitening effects yet since I've only started using this for almost a week now so consistent use is needed to see marked improvements on the skin.
SkinWhite Powerwhitening Facial Cleanser
Whiten and fight skin aging with high level cleansing & moisturizing. Visible results in as fast as 7 days! To remove stubborn dirt, excess oil and make-up, washing your face with ordinary soap and water may not be enough. Deeply cleanse pores with SkinWhite Powerwhitening Facial Cleanser.
It utilizes micro-exfoliation technology to remove acne. It contains Witch Hazel Extract to tone the skin and Vitanourish Formula to prevent dryness and moisturize the skin. With continued use, skin becomes whiter, smoother and blemish-free. This product may be used on problem-prone skin to remove & prevent appearance of pimples. This product uses Synchronized Whitening action through multiple actives to ensure you achieve your beautiful blush white skin.
My review
Too lazy to remove makeup or wash your face? That happens to me a lot, so cleansers like these are handy for those lazy moments or when the makeup I'm wearing is not fully removed by my facial wash alone. I have sensitive skin so using this kinda stings a bit for me because it has alcohol in it. I hope they come up with a sensitive skin formula for this or something like Micellar water because this cleanser smells amazing! I love that it has Witch Hazel because it is also good for removing stubborn blackheads and whiteheads.
Post by SkinWhite.
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